mEDIA KIT

www.aestheticdistance.com | eliza@aestheticdistance.com

WHO I AM AND WHAT I DO

Started in January 2015 by Eliza Romero - a style blogger, creative director, pop culture critic, and fashion photographer - Aesthetic Distance was a way to finally create her "dream job" by combining her passions of art, fashion and photography. Since the beginning, Eliza used her blog to showcase her fashion editorials and outfits and each post was accompanied by her musings on pop culture. People started to take notice and the response was incredible. That's when Aesthetic Distance shifted from being a blog to a calling. It is Eliza's vision combined with her passion and talent for visual storytelling and building community.

Prior to starting Aesthetic Distance, Eliza was educated at The University of Maryland, College Park where she majored in Art History and Archaeology and minored in Studio Art. She then earned her Masters Degree in Fine Arts with a concentration in Photography and Visual Communications.

The Aesthetic Distance ethos is to provoke people and challenge the status quo through fashion, blogging and photography. Eliza provides full creative direction and production on her blog editorials and short films to brands who are interested in the Aesthetic Distance vibe.

KLOUT SCORE

67 (updated September 18, 2017)

FOLLOWERS

Instagram: 20,598

Facebook: 2,989

Pinterest: 625

Twitter: 1,915

Google +: 1,969

LinkedIn: 4,062

BLOG STATS

Monthly page views: 7,866

Monthly unique visits: 5,221

Monthly unique visitors: 4,826

Average clicks per visit: 2.9

Average posts per week: 1-2

SOCIAL MEDIA

Each week, the blog is updated with personal outfit posts, fashion stories and musings about pop culture.

Instagram is the most popular social media platform for Aesthetic Distance and has the largest following and the highest engagement. Each day, the account is updated with a video or image from Eliza's fashion photography work or her personal outfit posts. Fans are often encouraged to visit the blog to view each new fashion editorial and links are placed in the profile bio. Eliza is also very active in the Instagram Stories feature and updates with a new story multiple times per day.

Aesthetic Distance is very active on Twitter and Facebook, where Eliza actively participates in conversations with her readers and fans and shares her latest work. Each account is updated several times each day, seven days a week to keep engagement active.

Because Eliza is a social media marketing expert, a high-profile model micro-influencer she posts regularly and interacts with other professionals, activists and brands on LinkedIn via regular conversational posts, articles tailored for a B2B audience, and career advice for her younger followers looking to promote themselves or their brands and navigate their post-college career journeys.

I haven’t said much here on my feed but I’ve been podcasting, tweeting, posting IG stories, and blogging. My DMs are also open.

Bringing back this episode from my podcast. No matter what anyone tells you, Antifa is a good thing. To listen, I put the link in my bio. Or you can go to iTunes or Spotify or wherever you listen to podcasts.

BALTIMORE. Today at 3 PM.
.
#justiceforgeorgefloyd
#justiceforahmaud
#justiceforbreonnataylor
#justiceforfreddiegray
#blacklivesmatter

If it doesn’t have Hiroyuki Sanada or Sonny Chiba in it, I’m not watching it.

I haven’t left my neighborhood since March 11th and I’ve done nothing but watch 1970s and 1980s Japanese martial arts movies.

May the 4th be with you. Here’s a throwback pic of my x-wing tattoo.

Right before tonight’s Decolonize Your Bookshelves: Writer’s Cribs event with Filipino poet/author @r_cabico1961. 🎤🇵🇭
Thanks so much to @glitterature88 for organizing the whole thing and to @prattlibrary and @theivybookshop for sponsor

PRESS/BRAND COLLABORATIONS

Eliza's work has been published in The Baltimore Sun, Baltimore Style, Beau NU, #GIRLS, Feroce, Solis, Lovebite and Gilded magazines and she has collaborated with brands such as ModCloth, Kimpton Hotel Monaco, Kiss Products, Impress Manicure, Rodial Skincare, and Tobi. She is a frequent contributor of op/eds to Nextshark, an online media platform for Asian youth culture. She is also the content editor for Plan A Magazine and the social media manager for Bloome Magazine.

Aesthetic Distance is a regular contributor to the education resource and website, Independent Fashion Bloggers.

She was interviewed on JT Tran's popular YouTube show, The ABCs of Dating. Her blog posts have received national attention from renowned media outlets such as Good Morning America, The Harvard Crimson and Love Life of an Asian Guy and she has been quoted in The New York Post, Psychology Today, and Forbes. She has also been a guest on the TFML and The Tao Of Self Confidence podcasts.

Eliza herself was also featured on the cover of the Life and Travel section of the July 3, 2016 issue of The Baltimore Sun as one of Baltimore's best fashion bloggers.

CAUSES

Eliza is an avid supporter of We Need Diverse Books, an organization of children's book lovers that advocates essential changes in the publishing industry to produce and promote literature that reflects and honors the lives of all young people. A percentage of all of her profits goes towards supporting the organization.

She is also the Social Media Strategist of the Katipunan of Maryland, a nonprofit that focuses on developing social and educational programs that promote Filipino culture in Maryland.

READER DEMOGRAPHICS

Typical readers are women between the ages of 18-34, single, pop culture-savvy and socially conscious, with an interest in fashion, beauty and shopping. The majority of readers are Caucasian and Asian American. Top two visiting countries are the United States and the U.K., followed by Canada. Their favorite recording artists (according to a reader survey) include Haim, CL, A$AP Rocky, Frank Ocean, The Weeknd, Justin Bieber, and Cardi B. Their favorite print magazines include Nylon and Teen Vogue. More than 65% of them use dating websites and apps such as Bumble and Tinder.