mEDIA KIT

www.aestheticdistance.com | eliza@aestheticdistance.com

WHO I AM AND WHAT I DO

Started in January 2015 by Eliza Romero - a fashion photographer, style blogger, content creator, educator, social justice advocate, and pop culture critic - Aesthetic Distance was a way to finally create her "dream job" by combining her passions of art, fashion and photography. Early on she began to share her entrepreneurial journey via blogging outfit posts and new fashion editorials that she photographed. People started to take notice and the response was incredible. That's when Aesthetic Distance shifted from being a blog to a calling. It has become a vehicle to inspire, encourage and support fellow females in their endeavors. 

Prior to starting her creative agency, Eliza was educated at The University of Maryland, College Park where she majored in Art History and Archaeology and minored in Studio Art. She then earned her Masters Degree in Fine Arts with a concentration in Photography and Visual Communications. 

The Aesthetic Distance ethos is to promote inclusivity, self-acceptance and intersectional feminism through art, fashion and beauty. 

Eliza and her team of models and makeup/hair artists provide full creative direction and production on fashion editorials and short films to brands who are interested in the Aesthetic Distance vibe. 

Aesthetic Distance is more than just a blog. It is Eliza's vision combined with her passion and talent for visual storytelling and building community. 
 

KLOUT SCORE

67 (updated March 24, 2017)

FOLLOWERS

Instagram: 15,992

Facebook: 2,520

Pinterest: 569

Twitter: 2,635

Tumblr: 688

Google +: 547

BLOG STATS

Monthly page views: 6,336

Monthly unique visits: 3,966

Monthly unique visitors: 3,114

Average clicks per visit: 2.1

Average posts per week: 2

SOCIAL MEDIA 

Each week, the blog is updated 2-3 times with personal style posts, fashion editorials and portrait photography of female creatives and my collaborators that I find interesting and would like to share with my readers. 

Instagram is the most popular social media platform for Aesthetic Distance and has the largest following and the highest engagement. Each day, the account is updated twice with a video or image from Eliza's fashion photography work. Fans are often encouraged to visit the blog to view each new fashion editorial and links are placed in the profile bio. Eliza is also very active in the Stories feature and updates with a new story multiple times per day. 

Aesthetic Distance is very active on Twitter and Facebook, where Eliza actively participates in conversations with her readers and fans and shares her latest work. Each account is updated several times each day, seven days a week to keep engagement active. 

The Tumblr and Pinterest accounts are used as inspiration boards for new projects as well as showcasing new work and blog posts.  Each account is updated several times per day, seven days a week. 

PRESS/BRAND COLLABORATIONS

Her work has been published in The Baltimore SunBaltimore Style, Beau NU, #GIRLS and Gilded magazines and she has collaborated with brands such as Milk & Ice Vintage, StyleWe, Express, Brightside Boutique, Romwe, Tobi, and Rachel Mulherin Jewelry.

Aesthetic Distance's fashion editorials and outfit posts are a regular contributor to Independent Fashion Bloggers. 

She has collaborated with media personalities such as lifestyle blogger, The Brunettes Diary, online media platform, The Stylette and popular YouTube beauty vlogger, Markie Meghan as well as appearing as a guest on podcasts such as TFML. She was featured on JT Tran's popular YouTube show, "The ABCs of Dating."

Eliza herself was also featured on the cover of the Life and Travel section of the July 3, 2016 issue of The Baltimore Sun as one of Baltimore's best fashion bloggers. 

CAUSES

Eliza is an avid supporter of We Need Diverse Books, an organization of children's book lovers that advocates essential changes in the publishing industry to produce and promote literature that reflects and honors the lives of all young people. A percentage of all of her profits goes towards supporting the organization. 

She is also the Public Relations Officer of the Katipunan of Maryland, a nonprofit that focuses on developing social and educational programs that promote Filipino culture in Maryland.

READER DEMOGRAPHICS

Typical readers are women between the ages of 13 and 29, single, pop culture-savvy and socially conscious, with an interest in fashion, beauty and shopping. The majority of readers are Caucasian and Asian American. Top two visiting countries are the United States and the U.K., followed by Canada and Brazil. Their favorite recording artists (according to a reader survey) include Halsey, Beyoncé, A$AP Rocky, Future, Frank Ocean, The Weeknd, The xx, and Selena Gomez. Their favorite print magazines include Nylon and Teen Vogue. More than 65% of them use dating websites and apps such as Bumble. 

MOST POPULAR POSTS

Ask Me Anything

Dear Asian Women, I'm Calling You Out For This One

Fire Walk With Me

Is Drake Low-Key Sexist?

5 Myths About Style Blogging and the Fashion Industry

WHERE TO FIND ME

Facebook                                                                 

Tumblr

Twitter 

Instagram

Pinterest

Google+

SERVICES

Please note: Aesthetic Distance does not work with multi-level marketing companies. (Beachbody, Arbonne, Rodan + Fields, etc.)

Aesthetic Distance does not post product reviews. All products will receive placement in a personal style post or within a fashion editorial.

All sponsored posts are written and produced by Aesthetic Distance. Payment must be made in full before production begins. 

Instagram Post $225

Aesthetic Distance will creative direct, produce, style, and shoot a personal Instagram post featuring product by Sponsor. 

Personal Style Blog Post + Instagram $350

Aesthetic Distance will creative direct, produce, style, shoot, and edit a personal style post for her blog and 2 Instagram posts. Sponsor decides how far apart the three Instagram posts are published. 

Social Media Campaign + Fashion Editorial $1000

Aesthetic Distance will creative direct, produce, style, shoot, and edit a social media campaign and lookbook for your brand. Sponsor will also receive a minimum of 20 fully retouched, digital photos for their commercial use. 

Social Media Campaign + Fashion Editorial + Short Film for Web and Instagram $1750

Aesthetic Distance will creative direct, produce, style, shoot, and edit a full fashion editorial for your social media campaign and lookbook for your brand, a short film (about 3 minutes in length) to be used for web, and a 30 second short film for Instagram. Sponsor will also receive a minimum of 20 fully retouched, digital photos for commercial use. 

Aesthetic Distance's video partner is Joey Malinski of ATB Productions

Examples of videos: