mEDIA KIT

www.aestheticdistance.com | eliza@aestheticdistance.com

WHO I AM AND WHAT I DO

Started in January 2015 by Eliza Romero - a fashion photographer, style blogger, creative director, educator, and pop culture critic - Aesthetic Distance was a way to finally create her "dream job" by combining her passions of art, fashion and photography. Since the beginning, Eliza used her blog to showcase her fashion editorials and outfits and each post was accompanied by her musings on pop culture, race-related issues and social justice. People started to take notice and the response was incredible. That's when Aesthetic Distance shifted from being a blog to a community and a calling. It is Eliza's vision combined with her passion and talent for visual storytelling and building community.

Prior to starting her creative agency, Eliza was educated at The University of Maryland, College Park where she majored in Art History and Archaeology and minored in Studio Art. She then earned her Masters Degree in Fine Arts with a concentration in Photography and Visual Communications. 

The Aesthetic Distance ethos is to provoke people and challenge the status quo through fashion, blogging and photography. 

Eliza and her team of models and makeup/hair artists provide full creative direction and production on fashion editorials and short films to brands who are interested in the Aesthetic Distance vibe. 


 

 

 

 

 

KLOUT SCORE

67 (updated May 28, 2017)

FOLLOWERS

Instagram: 15,302

Facebook: 2,757

Pinterest: 572

Twitter: 2,644

Google +: 698

BLOG STATS

Monthly page views: 6,466

Monthly unique visits: 4,022

Monthly unique visitors: 3,206

Average clicks per visit: 2.1

Average posts per week: 2-3

SOCIAL MEDIA 

Each week, the blog is updated twice per week with personal outfit posts, fashion editorials and musings about pop culture. 

Instagram is the most popular social media platform for Aesthetic Distance and has the largest following and the highest engagement. Each day, the account is updated with a video or image from Eliza's fashion photography work or her personal outfit posts. Fans are often encouraged to visit the blog to view each new fashion editorial and links are placed in the profile bio. Eliza is also very active in the Stories feature and updates with a new story multiple times per day. 

Aesthetic Distance is very active on Twitter and Facebook, where Eliza actively participates in conversations with her readers and fans and shares her latest work. Each account is updated several times each day, seven days a week to keep engagement active. 

PRESS/BRAND COLLABORATIONS

Her work has been published in The Baltimore SunBaltimore Style, Beau NU, #GIRLS, Feroce, Solis and Gilded magazines and she has collaborated with brands such as Milk & Ice Vintage, StyleWe, Express, Rodial Skincare, Romwe, Tobi, and Rachel Mulherin Jewelry. She is a frequent contributor of op/eds to Nextshark, an online media platform for Asian youth culture and politics. 

Aesthetic Distance is a regular contributor to the education resource and website, Independent Fashion Bloggers. 

She was interviewed on JT Tran's popular YouTube show, The ABCs of Dating. Her blog posts have received national attention from renowned media outlets such as Good Morning America and The Harvard Crimson. She has been a guest on the TFML podcast, where she talked about interracial dating and Asian American identity politics. 

Eliza herself was also featured on the cover of the Life and Travel section of the July 3, 2016 issue of The Baltimore Sun as one of Baltimore's best fashion bloggers. 

CAUSES

Eliza is an avid supporter of We Need Diverse Books, an organization of children's book lovers that advocates essential changes in the publishing industry to produce and promote literature that reflects and honors the lives of all young people. A percentage of all of her profits goes towards supporting the organization. 

She is also the Public Relations Officer of the Katipunan of Maryland, a nonprofit that focuses on developing social and educational programs that promote Filipino culture in Maryland.

READER DEMOGRAPHICS

Typical readers are women between the ages of 18-34, single, pop culture-savvy and socially conscious, with an interest in fashion, beauty and shopping. The majority of readers are Caucasian and Asian American. Top two visiting countries are the United States and the U.K., followed by Canada. Their favorite recording artists (according to a reader survey) include Halsey, Beyoncé, A$AP Rocky, Future, Frank Ocean, The Weeknd, The xx, and Selena Gomez. Their favorite print magazines include Nylon and Teen Vogue. More than 65% of them use dating websites and apps such as Bumble. 

MOST POPULAR POSTS

Ask Me Anything

5 Ways Narcissism Can Actually Improve Your Life

Fire Walk With Me

Is Drake Low-Key Sexist?

5 Myths About Style Blogging and the Fashion Industry

WHERE TO FIND ME

Facebook                                                                 

Twitter 

Instagram

Pinterest

Google+

SERVICES

Please note: Aesthetic Distance does not work with multi-level marketing companies. (Beachbody, Arbonne, Rodan + Fields, etc.)

Aesthetic Distance does not post product reviews. All products will receive placement in a personal style post or within a fashion editorial.

All sponsored posts are written and produced by Aesthetic Distance. Payment must be made in full before production begins. 

Instagram Post $50

Aesthetic Distance will creative direct, produce, style, and shoot a personal Instagram post featuring product by Sponsor. 

Personal Style Blog Post + Instagram $150

Aesthetic Distance will creative direct, produce, style, shoot, and edit a personal style post for her blog and one Instagram post. 

Social Media Campaign + Fashion Editorial $750

Aesthetic Distance will creative direct, produce, style, shoot, and edit a social media campaign and lookbook for your brand. Sponsor will also receive a minimum of 20 fully retouched, digital photos for their commercial use. 

Social Media Campaign + Fashion Editorial + Short Film for Web and Instagram $2750

Aesthetic Distance will creative direct, produce, style, shoot, and edit a full fashion editorial for your social media campaign and lookbook for your brand, a short film (about 3 minutes in length) to be used for web, and a 30 second short film for Instagram. Sponsor will also receive a minimum of 20 fully retouched, digital photos for commercial use. 

Aesthetic Distance's video partner is Joey Malinski of ATB Productions

Examples of videos: