Tyra Banks has a direct line of cosmetics called Tyra Beauty, which she claims will empower millennial women to become financially independent, successful entrepreneurs. She is so wrong. Tyra Beauty is basically just another terrible, exploitative MLM (we all hate them, admit it). She also claims to have received her business degree from Harvard University, which is not true. What she went through at Harvard was the school’s 3 week, non-degree granting course called the “Owner/President Management Program.” Not at all the equivalent of an M.B.A. from Harvard.
I used to LOVE Tyra Banks when I was younger. I tore her pictures out of fashion magazines and even cut my bangs in an attempt to look like her (it didn't work). I thought her talk show was a little kooky but still appreciated what she was trying to do (remember when she interviewed Hillary Clinton??). I've been addicted to more than 1 out of all 19 seasons of America's Next Top Model. Before I go on, I will say that Tyra is an incredibly successful model and savvy businesswoman. Does that mean that young women should sign up to join her team at Tyra Beauty though? Absolutely not.
According to her website, her line of beauty is a "cosmetics experience" that combines beauty and entertainment. She calls her team of saleswomen "Beautytainers." The whole thing is just like every other MLM out there. You sign up and pay the fee to receive your startup kit and then you start clogging everyone's social media newsfeeds about your new venture and beg your friends and family to join you on your journey to financial success. You host a bunch of fake parties (called TyOvers) that turn out to be nothing more than a demo and sales pitch where you guilt your friends into buying stuff they don't want or need. It's all bullshit and honestly, you will probably alienate all of your friends before you reach your financial goals.
As with all MLMs, the real money to be made isn't in selling beauty products but in recruiting more Beautytainers to join your team (basically, doing the work for you). So the real winner is Tyra Banks herself, not the young women she claims to be helping. MLMs are just legal pyramid schemes. Research published by critics of the direct-sales industry found that up to 99 percent of reps don’t earn any income at all.
For the love of God and all things sacred, please stop falling for these pyramid schemes. If it's not Tyra Beauty, then Younique, Arbonne, Mary Kay, Avon, Rodan + Fields, etc. You're better than that.
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