The Information Age is over. We are now in the Experience Age.
Now that everyone carries around a smartphone with photo and video capabilities in their pocket, practically televising our life in-the-moment, accumulated information like your Facebook profile information and status updates take a back seat to constant personal branding and self-expression. Realtime sharing of experiences, like on Instagram Stories, Facebook Live and Instagram Live connect us together and demand instant feedback. Just a few days ago, Twitter announced that it was partnering with Live Nation to exclusively live stream video of concerts. I have been watching these developments, and as a visual storyteller, I have been moving towards connecting people and building a community for my followers.
With all of these new "experiential" features, the biggest benefit is that it humanizes everyone on social media. For businesses, this is huge. From a social justice standpoint, it draws attention to potential crimes and injustices more quickly. Already, there are numerous examples of Facebook Live events leading to arrests in shootings, beatings, even in allegations of sexual harassment.
Experience-based features and live streaming video have their downsides too. Just in the last month alone, there were two murders captured on Facebook Live, one involving the shooting death of a 74 year old man walking home from Easter lunch and the other of a father murdering his 11 month old daughter before killing himself. Both videos were circulated widely. It took Facebook a full 24 hours to take down the video of the 11 month old's murder. In January 2017, a 12 year old girl's suicide was captured on Facebook Live and it took two weeks to get the footage removed. The company has been under pressure to tighten its Live censorship policies. Facebook also stated that video depicting violence will be taken down if it's celebrated, glorified, or mocks the victim. (Side note: so does that mean other types of violence are ok?)
Facebook is the biggest social media platform right now and is making their live stream tool a priority for its social platform, which is a clear indication that we're moving into a new era of broadcasting online. This is a huge step and a major cultural shift in the way we use technology. What happens when the offline and the online suddenly merge together?
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